Spring/Summer 2025
















































Chopova Lowena Spring/Summer 2025
"Chukaboo"
There's a new walloping womanity here at Chopova Lowena.
For spring 2025, designers Emma Chopova and Laura Lowena reimagine the ferocious feminine muses of America's past. These are the rodeo girls and the showgirls with their steeds and stockings, who bravely forged their own way through the American West. Heroines like Calamity Jane inform a renewed focus on denim, studs, spurs, and protective leather outerwear made in tough silhouettes. Nineteenth century can-can dancers like Giuseppina Morlacchi bring garish and glamorous ruffles and corsetry into the collection. Bloomers, cascades of frills, braided belts, and an abundance of medals and medallions reflect costuming traditions of the era, creating an opportunity for modern women to identify themselves in the signs and symbols of this collection.
Costuming continues through references to early Victorian Halloween traditions and theatrical garb. Butterfly wings frame hoodies, sequin appliques cover bodices, and found knickknacks dangle from knits, welcoming all of the Chopova Lowena characters to the show here in The Ditch. Fairies, witches, heroes, and villains walk the runway in chukaboo duos. We've adopted the Victorian term of affection to symbolize our best friends, sisters, twins, and families who appear today as a testament to the warmth and togetherness of the Chopova Lowena community. It's not just stage play: Every girl becomes a woman and must choose the costume she'll wear for the world, reinventing herself every day in her wardrobe.
Maybe she'll be a tumbler or a tightrope walker. Chopova Lowena finds another inspiration in the brave and boundless gymnasts and acrobats of our contemporary age, from Simone Biles to Stiliana Nikolova, who appear both fierce and fearsome in leotards covered in shimmer and crystals. Dynamic garments are brought into the collection as stretch sparkle separates, rhinestone-covered swimwear, and flexible studded suiting that nods to yet another costume of a woman's life: her work attire. Vintage warm up gear with its chevron patterns and sporty striping is merged with Victoriana frills for a little extra oomph.
A big, brash personality is just as essential to the spirit for spring 2025 as are new versions of the Sofia leather bag, Stefanie leather boot, and Marta Mary Jane shoe. This autumn, Chopova Lowena debuts its first-ever fragrances, a trio of spicy scents made from Bulgarian flowers and herbs. The scents each represent a facet of the Chopova Lowena personality and will be sold as perfumes in hand-drawn bottles and as candles housed in traditional Bulgarian ceramics.
Chopova Lowena also introduces a hardcore collaboration with Asics on embellished sneakers, and a singular leather Margaret bag filled with Hellmann's mayonnaise. Beaded dolls that dangle from bags and skirts are made in the likeness of designers Emma and Laura, turning our in-house heroines into figures that young girls like Laura's twin daughters, born in the springtime, can play with and learn from.
Here's what we'll teach them: Show your knickers because they are ruffled and laced up black satin bloomers. Spill your guts on an emotional hoodie printed with poetry verse. Wear your heart on your sleeve, wear it on your shoe, your bag, your necklace, on each finger with a ring that says "I love you." Gather your friends and grow up together-with rebellion and bombast and dare.
"My dear chukaboo, I love you."